Entrepreneurship
Founder, Alibaba Group
1999
The story of Jack Ma

Thirty Rejections, One Apartment, and China's Biggest Marketplace

A teacher earning twelve dollars a month, turned down by Harvard ten times and by KFC once, built the company that reshaped e-commerce in China.

01A Modest Start in Hangzhou

Ma Yun was born on 10 September 1964 in Hangzhou, China, to parents who worked as traditional Pingtan musicians and storytellers — a trade that came with prestige but not much money. School wasn't easy for him either; he failed the university entrance exam twice before passing it on a third attempt, eventually training as a teacher. For nine years alongside his studies, he worked as a volunteer tour guide to practice English on foreign visitors — it was an American family on one of those tours who gave him the nickname "Jack."

02A Decade of Being Turned Down

He applied to Harvard Business School ten separate times and was rejected every time. Nobody at Harvard ever met him. Around the same stretch, he applied for roughly thirty different jobs — including a management role at a newly opened KFC in Hangzhou, where twenty-four people applied and twenty-three got hired. He was the one who didn't.

He kept teaching. By his mid-twenties he was an English lecturer at Hangzhou Dianzi University, earning the equivalent of about $12 a month — a low but steady income, and not obviously the starting point for anything larger.

Ten rejections from Harvard, thirty unanswered job applications, and a $12-a-month teaching salary — none of it read like the beginning of anything.

03First Contact With the Internet

In 1995, a work trip to the United States over a highway project put Ma in front of the internet for the first time. He searched the word "beer" and got results from breweries around the world — none from China. He searched "China" next and found almost nothing at all. He came home convinced the country needed a presence online, and founded China Pages, an early attempt at a business directory. It struggled, and he eventually lost control of it.

04Eighteen People, One Apartment

In 1999, back in Hangzhou, Ma gathered a group of friends and former students — accounts of the exact number vary between seventeen and eighteen — in his apartment and pitched them on a bigger idea: an online marketplace that could connect small Chinese manufacturers directly with buyers anywhere in the world. That pitch became Alibaba. The name came from a conversation in a coffee shop, where he'd been testing how many people, anywhere, recognized the phrase "Open Sesame" — he wanted a name the whole world would already know. Early funding came from SoftBank and Goldman Sachs, but the company itself started with nothing more than that apartment and that group of people.

05What It Became

Alibaba grew into one of the largest e-commerce companies in the world, and Ma became one of China's richest people on the back of it — a stretch of the 2010s where his net worth was regularly counted in the tens of billions of dollars.

06Stepping Back

Ma stepped down as Executive Chairman in 2019 to focus on education and philanthropy — the subjects he'd started in, before any of the rest of it. He's also been described as an entertainer at heart, known for singing and dancing at company events, and made an acting cameo in a kung-fu short film in 2017. Two decades after a failed business directory and a stack of rejection letters, the teacher who couldn't get hired anywhere had become one of the most recognisable businesspeople in the world.

Sources: Awfis, Entrepreneur, Inc., Wilson Luna, Caixin (via Yale Global) — facts cross-checked across multiple accounts, not taken from a single source.

Keep me posted

Want the next story too?

I publish occasionally about travel, life, systems, and things I am learning. No spam. No schedule. Just a note when something worth reading goes live.